Monday, 23 April 2018

It's Time for a Fashion Revolution!

Today marks the start of Fashion Revolution Week. In case you didn't know, it is a global movement set up by the Fashion Revolution organisation, in which we all do what we can to inspire brands and the greater public to be more ethically responsible about clothing, from producing, manufacturing, selling and, lastly, wearing. It is inspired greatly by the shocking and horrifying event on 24 April 2013 at the Rana Plaza in Bangladesh, when it collapsed and killed around 1200 people in the process. This is the building where various clothing brands get their products manufactured, including Primark, GAP, Uniqlo, C&A and Walmart. It became the wake up call for a lot of people worldwide, jerking them away from the daydream, ephemeral way they've been looking at fashion and clothes in general, and forcing them to look at the bloody reality that has been going on for years. Last year, I posted content every single day for a week in regards to Fast Fashion. This year I hope to do the same. Check out the lineup down below!

WHAT IS IT?

Fashion Revolution is an organisation formed by two fashion designers, following the tragedy at Rana Plaza in Bangladesh. It has created a global movement, in which people raise the questions on the behind-the-scenes of every clothing brands. It has spread throughout social media. Every year the date that Rana Plaza collapsed has been deemed Fashion Revolution Day and now it has spread into a Fashion Revolution Week—the dates usually announced on their website. On such occasions, fashion revolutionaries worldwide take it to the streets and the cyber world to ask brands the story behind how their clothes are being made. It is a great way to help brands realise that the greater public demands environmental and social responsibilities of the brands they wish to support.

WHAT CAN YOU DO?

There are various ways you can take part in the movement, be it online or offline. It is a movement open to everyone and can be done from the comforts of your own home, so don't feel intimidated. The easiest thing you can do is wear a clothing item inside out, show the label, take pictures of it and post it online mentioning the brand and using the hashtag #whomademyclothes. If we're lucky, they will reply with their code of ethics. You can take it a step further by showing off your haulternatives or sharing tips on various ways to support slow/ethical fashion. It is important to spread the word and help people become aware of the issues surrounding the fashion industry. There tend to be various offline activities and events too, relating to this. You can check out the list here, if you're interested in attending one.

WHAT WILL I BE DOING?

Last year on Fashion Revolution Week, I posted slow/ethical fashion-related posts every day of the week. You can still check them out here. This year I intend to do the same—and then some. But, unfortunately, it's my midterm exam period at the moment, so I can't really give you the lineup of posts to expect for the next 6 days. I've got a few already scheduled and ready to go, though, so I hope you'll look forward to those. On my social media, particularly instagram, my plan is to question brands on how ethical their clothes are, by showing the labels. Most importantly, I'll be showing my old items all the love they deserve.

Lastly, at the end of the week, Fashion Revolution always publishes their annual Transparency Index, which you can read to get a good scope of how the revolution is changing the fashion industry. Aside from that, feel free to go through their archives to read all about the life of a factory worker in various parts of the world—maybe even your own backyard! You can also check out other influencers who may join in on the movement too—Marzia, for instance, is an avid haulternative advocate. Or find out about various ethical brands that you may learn to love—even better if they happen to be local. If you're not a newbie on the movement, share along what you've been doing so far to contribute to the cause! It'll be a great source of inspiration.

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