Wednesday, 25 April 2018

5 Major Companies Working Towards Sustainability

Aside from this one, all the photos on this post belong to the respective companies

One of the aims of creating a fashion revolution is to make ethical fashion the norm in the industry, not just a niche like it seems to be at the start. With that, obviously, it would be such great news, when we see major brands that may not have had an ethical manufacturing process or fair code of conduct before start to turn over a new leaf and work their way towards sustainability and human working conditions. Fortunately, such changes are already starting to appear in a lot of the worldwide-renown major brands. They may not be perfect just yet, but it's good to know that they're working towards a better future for the fashion industry.

Marks & Spencer

Under the umbrella of their Plan A, M&S has vowed to improve communities, wellbeing and planet by 2025. To this day, they are the first and only carbon-neutral major retailer, with 100% of their wood and paper coming from more sustainable sources. Some of their commitments include becoming a zero-waste business, helping transform 1000 communities and help 10 million people enjoy happier, healthier lives. So far, they have worked together with Oxfam to reuse or recycle clothes, used sustainable manufacturing methods and reduced their food waste. Read about their collaboration with WWF's Emma Keller to source more sustainable cottons here.

Adidas Group

consists of Adidas and Reebok

Taking human rights and the environment as its main focus, the Adidas Group has established several goals they want to reach by 2020, including saving water, reducing waste and conserving energy across all sectors of their business, as well as empowering people, improving health and inspiring actions. You can read here for more details. They are also very transparent about their supply chain, with over 800 factories in 55 countries, including Indonesia. Their website states various aspects related to this topic, including supply chain structure, the way they work together and monitoring in great detail—feel free to read here. It is their believe that, in order for sport to keep on being viable in the future, we need to sustain the earth as it is.

Gap Inc.

consists of GAP, Old Navy, Banana Republic, Athleta and Intermix

To be honest, this one is a bit difficult for me to admit, as Gap was named as one of the major brands to have a hand at the polluting of Citarum River—now named as the dirtiest river in the world. However, it seems that they have made the environment a priority as well, aiming to have 100% of their cottons coming from more sustainable sources by 2021, reducing gas emissions to 50% by 2020 and working to help women everywhere gain access to clean water. Their collaboration with NRDC's Clean by Design program, which ended last year, managed to save 620 million litres of water per year—although it still falls short to their goal of 1 billion. Read all about their ecological commitments here

H&M Group

consists of H&M, H&M Home, Weekday, Cheap Monday, COS, & Other Stories and Arket

Honestly, one of my absolute favourite major brands in the world. Last year, when I used the hashtag #whomademyclothes addressed to them, H&M also responded very well. They have a very broad understanding on sustainable fashion—from setting the goal of having all cottons on their range sourced from sustainable sources by 2020 to advising ways to care for our clothes to prolong wear. At the moment, they have also launched slow fashion collections, such as H&M Conscious Collection—higher-end collection made of more sustainable materials—and Weekday's Remains—a capsule collection made out of leftover materials. They also offer dropboxes, in which people can donate their old clothes for a chance to be recycled. Check out the rest of their sustainability commitments here.

PUMA Group

consists of PUMA, Cobra Golf and Dobotex

As a company, PUMA uses the Environmental Profit & Loss Account, which is basically the monetary value to be paid for their environmental impact, to measure how good or bad they are at being ecologically responsible. PUMA's main goals are to reduce their GHG emissions and become a Zero Discharge of Hazardous Chemicals. They work with partners, such as Leather Working Group, Better Cotton Initiative, bluesign® and the Forest Stewardship Council, to ensure the sustainability of their sourcing targets. They have what is called a 10FOR20 Sustainability Target, in which they state their goal of using alternatives for their key materials, such as cotton, polyester, leather, polyurethane and cardboard, and increasing the bluesign® certified polyester in their products to 50% by 2020. Read all about their commitments here.

None of these brands are perfect yet in their practice, but their efforts should be applauded.

Of course, this is not an encouragement to splurge in any of their shops.

Please only buy accordingly.


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