Monday, 21 March 2016

Ethical Fashion: Pepaloves

If you have a penchant for vintage clothing, you will love this one! But—chances are—you already do. Pepaloves is one of those brands that is not a stranger to the blogging world. Bloggers from all over the world—mainly, Europe and the U.S.—have been seen wearing their adorable items. They are not only very unique and incredibly cute, but also ethically made which makes them easy to love. Started out in the late '90s, this Spain-based label has been producing handmade clothes by keeping the wellbeing of their workers and the environment in mind. What used to be a small family business is now a leading clothing line, offering unique prints, form-fitting silhouettes and trend-setting styles with every item.

Aside from their quirky pieces, what sets Pepaloves apart from other fashion line is their animal commitment. This means that all of their products are made without any animal origin materials, such as leather, wool, hair, silk or feathers. Instead they use alternatives, such as cotton, acrylic, spandex, rayon, polyester and polyurethane. They are fully aware of what pain and suffering the manufacturing process of wool and other animal origin materials causes on the animals and refuses to contribute. Instead, they choose to celebrate the technological advances of textile manufacturing which requires no cruelty towards animal. Why should other creatures suffer for our own pleasure, right?

Photos by Indestructible Factory

Before I knew that they were ethical, I was attracted to Pepaloves thanks to their quirky styles and amazing uses of colour. Their items are almost always one-of-a-kind yet incredibly versatile. However, after finding out that they're ethical, I am more than over the moon for them. It is hard enough finding an ethical fashion brand, but harder still to find a good vintage-inspired one. It does mean a lot to know that a brand that I know and love is apparently ethical—especially since it's quite big among bloggers as well. Hopefully, other vintage-inspired brands will follow suit—or even all the brands, for that matter. To be honest, I don't know if Pepaloves has collections and lookbooks—though I can't seem to find any—or if they simply launch new items whenever they can. Either way, they always deliver with the quirkiest items and current styles.

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