Saturday, 13 October 2018

E-Campaign Made Easy with Emma

For the past couple years I've been sort of kind of obsessed with newsletters. Okay, obsessed might be a strong word, but yes I've been into them quite a lot. Previously, I've always been quick to subscribe to newsletters and mailing lists too. However, I feel like in the past two years or so, newsletters have evolved in such a grand way. While they used to be mostly for promoting products and services, now newsletters can be used for just about anything—including building a community, update readers on blogs and sharing interesting projects. Some of the ones I subscribe to include Homwork and The Discoverer. I think a lot of bloggers and artists have started to create their own too. It is deemed to be one of the most effective way to reach out to your followers without being a little too in-your-face, while still engaging to a curated range of recipients.

If you want to build a solid readership or subtly keep in touch with your audience or get the word out there on your small business, I think newsletter will be a great option. Not only is it already curated to a specific group of willing party, it can also pack a number of topics in one go. Now, you may be thinking, "I ain't got no programming or designing skills, how the hell am I going to accomplish that?" Lucky for you, in this day and age, there are numerous companies who offer services to help you on this department—including Emma.

Emma is a Campaign Monitor company, specialising in email marketing services—including strategy sessions, expert training, custom design and technical needs. They have a team of experts ready to help you construct your own email marketing strategy and put it into action—be it a one-time thing or a continuous relationship. They also provide perfectly segmented industry solutions to fit your needs; you need only to go to their website and click whichever category suits your business best. With three packages to choose from, Emma offers you varying benefits to best serve your marketing purposes. Of course, if you're still unsure about them, you can always ask for a demo—no problem. Plus, if you're confused and completely clueless about this whole thing, their sales team are always ready to chat with you through everything. Not so scary, is it?

The best part of Emma, in my opinion anyway, is their resource department. Man, the whole part is filled with countless tips and tricks on email marketing and newsletter—including interviews with successful figures from established brands. They have tips for everyone, including bloggers, restaurant owners, fitness trainers and local businesses. Their podcast called Behind the Glasses—which sounds brilliant to me—is almost exclusively interviews with some of the very best minds in marketing from places like Google, DoSomething.org and Design Matters. You can even download some more thorough guides and strategy to read later, if you want. I mean, what more could you ask for?

Now, whether you're a blogger, a small business owner, an accountant or a fitness trainer, Emma might be the perfect fit for you to spread your net into the world and gain more regular clients, readers or customers. They can help you create a relationship with those who already know you too—so no need to worry about losing their trust. And, hey, if you're doubtful, you can always go for a demo, right? Nothing to lose, I'd say.

This post is brought to you by Campaign Monitor. It is the first of a two-part campaign.

All opinions expressed are 100% my own.


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Saturday, 6 October 2018

In Full Bloom

There is this tree just outside of my house. It's usually just leaves and looks pretty ordinary, but when it blooms it sprouts out the most gorgeous bunch of white flowers. It's pretty big, though, so I can't really get a decent picture under that tree whilst capturing the beauty of the flowers—at least not by myself. However, when the flowers fall off the tree and lay scattered underneath it, they create a magical effect and, personally, look very pretty to me. And, you know what, it  just started blooming a couple weeks ago. I think October is when it usually starts to sprout and it's so gorgeous—especially against the golden light of the afternoon. You might have seen it before on this post too, but I haven't really noticed its blooms in the past four years afterwards. I wonder if that says something about my mental stability during that time.

Vintage dress + pinafore // thrifted loafers // old hat

These photos were taken spontaneously one afternoon after I got back from campus. It was a rather sunny day with a nice breeze, the flowers were blooming and scattered all over, and I just thought it would be nice to capture that. However, since it's so spontaneous, I didn't check whether my camera still has enough battery. It turns out that it's almost completely out of it. After taking snaps for a few minutes, the camera would die. I would persist—don't try this at home, kids! It's not good for your device—and then relent for a 10-minute charge. And that would only last a few minutes, before I do the whole thing again. What could've been a 30-minute-or-less photoshoot ended up taking around an hour to wrap up. Note to self: always make sure that your camera is fully-charged—or, at least, not dying.

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Wednesday, 3 October 2018

5 Easy Tips to Cut Down on Plastic

Lately, I've been slowly transitioning to a low-impact lifestyle. You can probably already tell from this post I uploaded last month. It's been a great process so far and I am quite proud of myself to stick with it as much as I do. Something I've noticed ever since I slowly switched to this lifestyle is the rising level of enthusiasm for it in our society. Many people, such as friends and family, I've noticed, actually do want to cut down on plastic usage and sort waste and, well, do more for the environment. Sometimes it takes them a push or shove to actually do it. Whenever my friends and family see my determination to not use plastic, they tend to follow suit. Of course, we all progress in different pace—some takes longer than others, some takes quicker—but I think as long as we're all moving in the right direction, it's all good. Today I want to share five easy tips anyone can do to slowly faze out plastic from their lives, so that if you felt intimidated before, hopefully this will inspire you.


B.Y.O.B

(Bring Your Own Bag)

One of the most unnecessary but incessant use of plastic is in the form of shopping bags. It's kind of crazy, when you realise how easy it is to not use it. Bringing a spare bag—tote form being my favourite—is an easy, smart and hassle-free move. You can just keep it in your bag—or, if you have a lot, in each and every one of your bags—and take it out only when you go shopping. They are usually lighter, easier to carry and aesthetically pleasing to you. In various countries, including Germany, plastic shopping bags in grocery stores cost quite a lot, so this option can save you a lot of dough in the long run. Of course, you can always take it a step further by bringing your own pouch and/or produce bag for your fruits and veggies, grain goods and nuts and eggs. This way you won't have to use plastic bags at all.


No Straws, Please!

Small plastic objects are among the most hazardous objects that often find their way to sea animals' body parts. I'm sure you're all familiar with the sea turtle incident—if you're not, you should be. I'm sure that when you're sipping on your fresh beverage of choice with that plastic straw, you didn't think it would ever end up hurting an innocent animal after you're done with it. Well, that is just one among the thousands of incidents of plastic being a health hazard to sea creatures. It's ridiculous, isn't it, how the pleasure of sipping a drink for a short period of time can have a dangerous, lasting effect on others? Saying no to them is one great way to stop that. Most of us don't really need them anyway. But, if you can't live without them, there's always the reusable bamboo, glass and stainless steel option you can purchase—it'll last you for years.


Containers at the Ready

When you're going out, I would suggest bringing your own food. Pack a homemade meal and bring it with you as you leave the house. Not only will it reduce your plastic usage significantly, you will also save a large amount of money in the process. You may not realise it, but eating out actually takes a large chunk out of your bank account—slowly, but surely. By cutting down your eating out habit, you also cut down on spendings and waste. However, if you have the hankering for a certain food and/or drinks you can't make at home, there are two ways you can still cut down on plastic. One, you can find a place that is packaging-free—restaurants that use ceramic plates and stainless steel cutlery, for instance. Two, you can bring your own container from home. It'll be hassle-free, takeaway-ready and save the vendor some cash too.

Cutlery Optional

This is actually still somewhat related to the previous point, but slightly different. Takeaway cutlery is usually made out of plastic, and a lot of places that only offer food in paper plates or disposable containers tend to give them out by default. However, not everything you order will necessarily need them. If you, for instance, go to KFC for chicken and rice/fries, you can eat it without cutlery—but it is likely they'll give you one anyway. There are three ways to handle this: one, you opt for the packaging-free—perhaps dine-in restaurants that have reusable cutlery available—or two, you bring your own cutlery from home—there are stainless steel, foldable ones online, if you want a compact option—or three, you simply refuse the cutlery and eat with your hands. It is said that eating with your hands can be great for your bowel movement.

Learn to Walk Away

It can, of course, be hard to try and do something out of the ordinary. Even if you bring your own bags, containers, cutlery and straw, the person on the other side of the counter might not understand your motives and refuse to accommodate your good intentions. However, you mustn't give in. Firstly, naturally, you should be nice to people when you ask them to do you a special favour—yes, special, unfortunately it is not yet the standard—like putting the rice grains in your reusable bags, rather then one of their plastic ones or putting your drink in the glass container you've brought from home. But, if, even after all that, they flat out reject your request, learn to walk away—especially if it's not urgent. So that vendor won't let you use your own glass? Step back, turn around and take your business elsewhere. Some other vendors will surely accept your request—it's not that big a deal.

How do you cut down your plastic usage? Share some with us!


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Saturday, 29 September 2018

Supercalifragilisticexpialidocious!

"Even though the sound of it is something quite atrocious, if you say it loud enough, you'll always sound precocious!" - Mary Poppins (1964)


Hey, are you guys as excited about the new Mary Poppins movie as I am? I just can't believe they're making a sequel of it, starring Emily Blunt. It'll be interesting to see how they'll bring the nanny wonder to life on the big screen once again. Not going to lie: I've had my reservations upon hearing the news—and after watching the trailer. Mary Poppins was one of my favourite movies growing up. I remember pretty much all the songs—my favourite, surprisingly, is one titled "I Love to Laugh." Julie Andrews became my all-time favourite actress. She does everything with grace, elegance and class—such a queen at heart—and it's really hard to see someone measuring up to that. Also, after watching Saving Mr. Banks, I have to wonder what P.L. Travers would make of this sequel—this one seems much more colourful and sugarcoated than the first one. Well, I guess I'm just glad that it's not a remake, at least. That would've felt very wrong. Just wish Julie Andrews would've joined the cast somehow.

ASK by Asky dress (old) // peter pan collar by Klara // thrifted loafers + hat // hand-me-down coat + purse

To be honest, the Mary Poppins vibe from this outfit wasn't fully intentional—or maybe that whole vibe is only apparent to me. I wore this outfit the week before to campus. At the time, I couldn't believe I never thought of matching this dress with this coat—blazer? I'm not entirely sure what it's supposed to be. However, chancing a reflection of myself in the mirror, I suddenly felt like I could pull off a Mary Poppins cosplay of some sort. Maybe I should've saved this outfit for this year's Halloween costume. Well, no matter, after looking through the photos of the real Mary Poppins—I mean the Julie Andrews version—I see that there's barely any resemblance between her and this outfit. But it gave me the excuse to wear this collar after a long while and this simple hairstyle of tucking my locks into the hat. What do you think? Does it look in any way similar to the legendary nanny?

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Wednesday, 26 September 2018

Think Happy Thoughts

Recently, I've been reading quite a few books on Happiness. Well, not all of them deal specifically with happiness, but all of them, at the very least, brushes up on it. That's got me thinking about the concept of happiness: What is happy? Why do people think of happiness so much? Is it overrated—or underrated? Is there a definite happiness formula that works for everyone? These books make me want to explore that topic and really hash it out in a blog post. If you're expecting a review of the books, though, you came to the wrong place—those you can find on my Goodreads. Today I want to really talk about what happiness means to me and other happy thoughts that's been running through my mind.

For centuries, humanity has been trying to find ways to achieve happiness. Various experts and pop-culture figures have had their say, giving a tumultuous of advice and quotes on the topic. These books are no exception. There are the Scandinavian ways of living: Lagom from Sweden and Hygge from Denmark. While balanced living and well-being may not be terrible concepts, it is delusional to think that they are the major contributors to the happiness of the Scandi people—the small population, wealthy national funds and relatively stable nature may play a bigger role. Try thinking of minimalism living when you can't get access to clean water and a hearty meal. It's not even your choice anymore. On the other hand, Gretchen Rubin's book is a broader look on happiness—on an individual level. I can't say it's not the least bit self-indulgent—and, again, comes from a privileged point-of-view of the financially stable—but it is very applicable to our own lives. 

These days I no longer question my own state of happiness; I did that over four years ago. It was the main reason that I left Germany. When I was growing up, I had a pretty concrete idea of what I would be like as an adult. I was determined to draw for a living, probably by learning about it in university, which will lead me to my inevitable career. Unfortunately, in the process of slowly becoming an adult, I realise that life will never be that simple again—if it ever was. Just because you like to draw and some people say you're good at it, doesn't necessarily mean that everyone will like what you make. It takes more than just skills and passion to reach your dreams—apparently target market matters a great deal. Somewhere along the way, I decided to start over. I've said this before and I'll say it again: leaving Germany was the hardest decision I've ever had to make.

Gretchen Rubin says in her book, "Happiness doesn't always make you feel happy." This move, to me, is one of those things. It is a very tough and heartbreaking decision that I hoped I didn't have to make, but I know, for the sake of growth and long-term happiness, it was necessary. While, in hindsight, I can say it was most likely the right decision, I can't say for sure that I couldn't have become happy any other way. I would be lying if I said I never fixated on the countless possibilities. This leads me to believe that happiness is not that simple. It's not a linear journey to get somewhere, but a many-branched road, that you only get to pick one. You'll have to be okay, not knowing how your life would have been otherwise. And that, to me, is often very unsettling—no matter how happy I am.

People often point out that I'm very quick to look at the bright side, to think positively and to be cheerful—okay, maybe one or two people. What they don't know is that I revel in the thoughts of heartbreak, emotional pain and misery. Listening to sad songs gives me life. Reminiscing in the distant past is my favourite pastime. And thinking about disastrous possibilities lights up my imagination. I don't think that the opposite of joy is sadness or anger, the opposite of love is hate, or the opposite of content is disruption. In fact, the more you remember the sad/frustrating/terrifying things in life, the more grateful you become of all the good that you already have. For me, remembering the good old days, the happy memories and the beautiful moments often brings me to tears more than anything else. It is only in weakness do we find strength, and in fear do we find courage. Happiness, to me, is about embracing these polar opposites. By relieving them in moderation, you'll be able to air out all the good and bad thoughts out of your system. But overdo it, and you'll be stuck in them forever. 

The older I get, I'm surprised to see how many more people would really rather not deal with the unpleasant things in life. They don't even have to necessarily discuss it with someone else, but even just thinking about it seems to be the last thing they'd want to do. I seem to notice a lot more people holding in their tears or frustration, even when they're by themselves. This I don't understand. I always postpone my tears to before I go to sleep—only when I feel the need to, of course. For whom are you putting up a front when you're by yourself? You already know the kind of person that you are. You already know that you are miserable. If you won't even talk to yourself, who can you trust to share this heartache with?

I believe, that if we can sort our thoughts and feelings accordingly, everything else will fall into place. We'll be able to manage a more organised space. We'll be more inclined to eat a healthy diet. We'll want to exercise more and strive for our goals. We'll even find the need to help others—and, hopefully, the environment too. Before long, we will stop asking ourselves if we're happy—or when we do, we can answer with a resounding "Huh, I guess I am."

What is your key to happiness?


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