Wednesday, 24 August 2016

Ethical Fashion: Gunas New York

While I'm an avid lover of dresses and skirts, I've been told that fashion is so much more than clothing. It includes accessories too, apparently, and bags are my go-to accessories to complete an outfit. However, most ladies' bags available are either not cruelty-free or completely unethically produced. Today I'm going to introduce you to a high fashion, cruelty-free and sustainable variety from Gunas New York. It all started in 2009 with the animal-loving designer Sugandh G. Agrawal, who quit her job as an industrial designer at KitchenAid and started her own vegan fashion line. She believes that we can all look and feel good without having to sacrifice animals—and she is determined to make that happen with her brand.

Gunas itself is a sanskrit word, which means the basic quality that exists in all of nature and its creations—in the form of Tamas (darkness, inertia, inactivity and materiality), Rajas (energy, action, change and movement) and Sattva (harmony, balance, joy and intelligence). The word is deep within the roots of spirituality. Also, it just so happens to be an anagram of the designer's name. And such is the brand's principle, naming the priority in the order of people, planet AND ONLY THEN profit—not the other way around. Gunas works with ethical manufacturers and local artisans from across the globe to bring cruelty-free handbags to their customers—staying true to their vegan root.

Unwilling to contribute to consumerism and overconsumption, Gunas refuses to launch seasonal collections. They break the traditional clothing business system and launch their collections only on occasion, deliberately taking time to create thoughtful products. Each of their collections signify a different personality of a woman: the ANGEL collection for softer, femininity; the CHAMPION collection for a professional winner; the EXPLORER collection for the ever wanderlust; the GLAM collection for the fabulous among us and the REBEL collection for the bold warriors in all of us.

I absolutely love the variety within their catalogue. If I have to identify myself with a collection, I'd pick Angel and/or Champion. The designs are just so versatile and the cut is roomy enough for me to carry whatever I want. Product-wise, specifically I adore Bridgette and Kangaroo—but they have so many classy ones that I'd sooner go for all of them. Gunas also has a shoe collection launching soon and, if you pre-order until August 31, you can grab 30% off for them using the code SHOELOVE. Who wouldn't want a conscientious, cruelty-free and ethical pair of adorable shoes, am I right? Ugh, I simply cannot wait! Which of their products do you fancy?

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