Friday, 22 April 2016

Ethical Fashion: Olive

Since this week is Fashion Revolution week, I thought it was appropriate to introduce you to a new ethical fashion label that I recently found. If you don't know what that is, this week Fashion Revolution is asking revolutionaries to take it to social media to ask clothing brands who made their clothes and where they come from. It is a global movement to commemorate the terrible incident at Rana Plaza in Bangladesh on April 24, 2013, which swallowed up 1,134 victims. This wasn't the first time something like this has happened; fast fashion has been devouring victims for decades and this needs to stop. To find out more about this, you can read my previous posts here. Which is why it is important now more than ever to support ethical practices instead.

It was first through Larkspur Vintage did I find this wonderful brand Olive. I fell instantly in love with the dress that Alexandra was wearing and decided to check it out. It delighted me to find out that they are an ethical brand—and try their best to maintain the status. Founded in 2010 in the UK—and still based in Regency Cheltenham until now, this brand introduces a large choice of styles by collaborating with various independent designers and combining heritage with modernity with culture as their sole focus. They are very open and elaborate about the way their practice and production is running, including their attempt to be transparent about their work and to monitor their supply chain as well as retailers they work with, which you can easily read on their website. Their main goal is to have their ethical trade grow with the customers, instead of being shoved to the wayside as the business expands.

If there is any label that would be perfect for me, this might be it. Olive can incorporate my love for adorable styles and mix it well with casual wear. With four brands in the shop, each specialising in different parts of an outfit, Olive really offers their customers with unlimited choices. Their minimalistic style is also easy to remix with other items, but their quirky pieces are easy to adore as well. Their items tend to have a summery, soft hue to them, making them look almost Japanese-esque, especially the abundance of flatlays pictured above. It is fairly easy to see that their pieces are unique and designed specifically for them. The best part is, they have something for everyone—even children!


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