Tuesday, 3 March 2015

IFW 2015: Fashionable People, Sustainable Planet

Posing with Tante Rini at the Kana booth
Since the last couple years, Indonesia's fashion industry has been growing quite rapidly. When before you couldn't find enough decent local brands, now fashion labels are popping up like mushrooms on a rainy day. Suddenly, Indonesia has its own fashion week, where they introduce local designers to the public. I think the first one was probably held just last year. This year's slogan is the best: Fashionable people, Sustainable planet. It introduces a lot of ethically made sartorial products as well as local fashion labels, one of which happens to belong to my Stepmom's friend. The brand is called Kana. As someone who has seen the behind the scenes of this brand up close, I can assure you that it is completely handmade, using sustainable, natural materials and hand-painted patterns. It is super high quality so if you want to put your money where it's worth it, this would be the place. Aside from them, I've seen some really awesome and familiar brands too, such as drsv, Portee Goods, and mks. I think supporting local brands is another way to be more fashionable with a conscience. First, you would know their workers are paid accordingly. Second, even if you're not too sure about their materials, you would at least be reducing gas emission in the delivery. I've also found some amazing brands that I'd never delved into and ran into a middle school friend - who turned out to have a label exhibiting at the event. It was so much fun to get to know some really cool, local labels and talented, passionate people.

ModCloth dress via Delightfully Tacky // Madonna hairband // Céline purse // vintage loafers // hand-me-down tights // outfit photos by Uli

You probably know that I've never been to Fashion Week before so I didn't really know what I should wear to attend one. However, about a week ago, I received this dress I purchased from Elizabeth in the mail. I missed out on a real jackpot of a sale from her closet once before and I was determined not to miss another gold mine of her items. Also, you probably notice this dress from this wish list I made several months back. What are the chances that I could actually get my hands on it! It also becomes the first mustard coloured dress I've ever owned! This is just too special. So much so that I actually owe Firu money for getting me this dress. Let me tell you, I was actually a bit worried that it wasn't going to fit me at all a few minutes after I sent her over the money. But my mind was so set on the dress that I was willing to wait several months while I try to lose weight to be able to wear it. It turns out this was meant to be! It fit me perfectly! The added bonus: the back side of this dress is so darling. I don't think I've ever seen it before and I'm absolutely in love. Thank you, Elizabeth, for letting me have this dress. You can see one of the ways she styled it sweetly below ;)

Elizabeth of Delightfully Tacky


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